About This Project

Our client held their mid-year sales conference with a “hot air balloon” theme in mind, they wanted to celebrate their 99% sales target reached to date, whilst motivating their sales team members to reach their 100% target. After getting the brief we came up with the overall motivational message “RISE to the occasion and FLY away with us on a cloud of DREAMS”.

Their stationery items consisted of an electronic invitation, notepads, crackers filled with toffees and a luxurious gift box that included a Moscow Mule copper mug, gin & tonic, caramel popcorn, a cloud inspired meringue, chocolate slabs, vodka and a scented candle. We used word-playing to incorporate the theme onto each items packaging and presented it all in a custom made copper gift box with a tag & navy silk ribbon.