Wild About
Vision.
Conference Identity
The client needed a cohesive suite of branded conference items that would bring the existing Wild About Vision theme to life, while supporting key product messages and encouraging delegates to engage, learn and connect.
Bringing Wild About Vision to Life.
With the conference theme already established, we developed a creative visual thread that could carry Wild About Vision across the event. Safari-inspired details, playful animal references and clever links back to sight and eye health helped turn the theme into something delegates could see, hold and interact with.
Your brand already has a personality. We simply help it stop dressing like everybody else in the room.
The Look
Fresh greens, rich purple and playful illustrated wildlife created an energetic visual language.
The Packaging
Branded wraps, labels, cards and neatly presented conference gifts carried the theme consistently through the delegate experience.
The Message
Product and educational information was made more engaging through bite-sized facts, bold statements and playful “Did You Know?” messaging.
The Experience
Delegates interacted with themed photo props, conversation cards, drink stirrers, gifting and conference collateral — each giving the existing theme another moment to come to life.
We looked for unexpected ways to take Wild About Vision beyond the obvious safari graphics. Custom animal-shaped stirrers, oversized vision-themed photo props and playful messaging connected the wild back to vision, creating small branded moments throughout the conference that delegates could actually interact with.
A theme they arrived knowing — made tangible in ways they didn’t expect.
We looked for unexpected ways to take Wild About Vision beyond the obvious safari graphics. Custom animal-shaped stirrers, oversized vision-themed photo props and playful messaging connected the wild back to vision, creating small branded moments throughout the conference that delegates could actually interact with.
A theme they arrived knowing — made tangible in ways they didn’t expect.