UNLOCK
EARLY ACCESS.
Promotion
Create a collection of treat boxes for clients as part of an early-access campaign building excitement ahead of the November promotion.
The boxes needed to feel generous and campaign-led, while also incorporating the year’s give-back initiative supporting four wildlife organisations.
Unlock Something Wild.
We brought the campaign’s neon-inspired identity together with a subtle nod to its wildlife cause.
Bold campaign graphics created the sense of an exclusive early reveal, while carefully selected treats and animal-print details connected the gifting experience to the organisations being supported.
We put concept before clutter, because one brilliant idea will always work harder than ten random ones.
The Look
A bold black backdrop brought the colourful neon campaign artwork to life, with playful patterns and animal-inspired details adding another layer of personality.
The Packaging
Compact handled boxes created an easy-to-deliver gift format, branded across the front to turn each one into a miniature campaign billboard.
The Message
An invitation to unlock early access, enjoy a little something special and be part of a campaign giving back to wildlife.
The Experience
Recipients opened their boxes to discover a colourful mix of locally sourced treats, thoughtfully curated to make the campaign feel exciting, generous and memorable.
We carried the wildlife story through the contents rather than making it feel overly themed, using animal-print packaging and playful product selections to connect the treats to the campaign’s give-back purpose.
A little early access, with a little extra heart.
We carried the wildlife story through the contents rather than making it feel overly themed, using animal-print packaging and playful product selections to connect the treats to the campaign’s give-back purpose.
A little early access, with a little extra heart.