The Pocket
Playlist.
Music-led Campaign
The client needed a playful branded handout for a music-led campaign — something small, memorable and easy to distribute, while still feeling connected to the energy of the event.
Do You Have the Morse Code?
We turned the campaign artwork into a miniature music-player moment, using the familiar language of album covers, progress bars and playback controls to create a handout that felt instantly recognisable and fun.
We take the campaign off the page and turn it into something people can walk into, play with and remember.
The Look
Bold blue, campaign imagery and music-player graphics created a striking, digital-inspired design.
The Packaging
The artwork was produced as a durable acrylic keyring, finished with rounded corners and a gold chain and ring.
The Message
A simple campaign question — Do you have the Morse code? — became the title of the imagined track.
The Experience
Guests received a pocket-sized piece of the campaign that could be clipped onto keys, bags or lanyards and kept long after the event.
Taking a flat campaign visual and transforming it into a miniature music player made the handout feel less like promotional merchandise and more like a collectible.
A small giveaway that kept the campaign playing.
Taking a flat campaign visual and transforming it into a miniature music player made the handout feel less like promotional merchandise and more like a collectible.
A small giveaway that kept the campaign playing.