KABOOM
Blasting
Journal.
Year Theme Notebooks
The client needed a custom journal for its 2025 KABOOM year theme — something practical for delegates to use, while carrying the campaign’s high-energy identity beyond the event.
Make Every Idea Land with Impact.
We transformed an everyday notebook into a bold campaign piece, using explosive movement, punchy messaging and individual personalisation to make each recipient feel part of the experience.
Looking polished is lovely. Being recognisable, relevant and impossible to confuse with the competition is even better.
The Look
Electric streaks of blue, purple and pink created a fast-moving, high-impact visual language inspired by energy, momentum and sound.
The Packaging
A custom layered cover, rounded feature panel and white spiral binding turned the journal itself into the complete branded presentation.
The Message
“In a world full of whispers, be the thunder” encouraged delegates to think boldly, speak confidently and make their contribution count.
The Experience
Each guest received a personalised journal designed for capturing ideas, insights and actions throughout the programme.
Every journal was personalised by name, while an additional line printed inside carried the campaign voice through every page: “Results aren’t meant to be subtle, go bold & loud.”
A practical event essential, designed to make a little more noise.
Every journal was personalised by name, while an additional line printed inside carried the campaign voice through every page: “Results aren’t meant to be subtle, go bold & loud.”
A practical event essential, designed to make a little more noise.