MATTERS OF
THE HEART.
Heart Month Campaign
The client needed a thoughtful collection of Heart Month campaign items that would raise awareness while giving Health Care Professionals something useful, warm and memorable. The campaign needed to feel caring and human, while remaining polished and aligned with the brand.
Matters of the Heart.
We turned Heart Month into a gifting story centred on care, connection and everyday moments of appreciation. Each item became a small reminder that heart health matters — and so do the people behind it.
Every memorable campaign starts with a tiny spark—and the courage to make it bigger, bolder and unforgettable.
The Look
Bold red, pink and blue were paired with stripes, heart motifs and clean typography for a look that felt cheerful, caring and unmistakably on-brand.
The Packaging
Coordinated sleeves, tags, ribbons and boxes brought the varied items together as one cohesive campaign collection.
The Message
“Matters of the Heart” connected heart-health awareness with a simple message of care.
The Experience
Recipients opened a layered assortment of practical and playful pieces, including branded cooler bags, confectionery and heart-shaped serve-ware.
Every piece was treated like its own little love note — from the heart-shaped serveware to the striped boxes, branded sleeves and tiny tags.
Proof that even the smallest campaign item can carry a big message.
Every piece was treated like its own little love note — from the heart-shaped serveware to the striped boxes, branded sleeves and tiny tags.
Proof that even the smallest campaign item can carry a big message.